It could be for a 30 second commercial for a blue chip Fortune 500 company client or a 5 minute video for a non profit, clients all want the same thing: a simple creative idea that is going to grab the attention of the audience and get their message across, and help sell a product or a cause.
The creative process all starts with a Big Idea- without it you really don’t have anything. Does your idea have legs? Do you know your audience? Have you gotten to the essence of what you are trying to communicate? The best messages are the simplest and the most direct.
Creative Director Bill Shea gets that and has the expertise to give your assignment the big idea that it needs.
Bill has come up with some big ideas for such clients as Autism Speaks, Major League Baseball,
I Can’t Believe It’s Not Butter, and Coca-Cola to name a few.
Bill’s ideas have also won him numerous advertising awards like a Clio, Cannes and a few Effies.
Bill’s ideas have also helped him sell products, lots of them and his work with Autism Speaks has helped make it the number one autism advocacy and scientific autism organization in the world.
Creative Director Bill Shea got the bug for advertising and graphic design when he attended The School of Visual Arts in New York City. “Seeing how you can combine artistry with selling messages to help get your point across really lit a fire in me and I have been doing it ever since – I love it,” says Bill.
After graduation, Bill embarked on an award-winning advertising career and worked at some of the world’s top advertising agencies. Bill spent most of his career at McCann Erickson where he worked on blue chip accounts including Coca-Cola, Major League Baseball, Unilever, Lowes Home Improvement Stores, Waterman pens, and Johnson and Johnson.
He has won numerous advertising awards including The Clio and a Canne Lion.
In 2005, Bill left the world of advertising and joined Bob and Suzanne Wright at their nonprofit start-up, Autism Speaks. Bill spent the next eight years as Autism Speaks’ Creative Director and helped turn it into the world’s leading nonprofit autism advocacy and research agency. At Autism Speaks, Bill’s main focus was their Ad Council account. Working side-by-side with agency BBDO and the Ad Council, Autism Speaks has received over 400 million dollars in donated media and numerous awards since its inception. Autism Speaks is currently ranked as one of The Ad Councils top sponsors.
Bill is very proud of the work he has done at Autism Speaks.
Today, Bill is branching out and using his branding and film knowledge to support other non-profits.